Western magazine turns to new frontier - online

Share this content:

Cowboys & Indians, a magazine focused on Western lifestyles, has redesigned its Web site in an effort to cross-promote its online and offline properties.

The new site features content from the print edition of Cowboys & Indians as well as blogs, audio and video, events coverage and other online features. The goal is to better engage existing readers — who number 158,407 — while drawing in a fresh audience that is interested in Western living.

“Increasing and enhancing our online presence to please long-time readers while introducing ourselves to new audiences will enable us to reach more and more people who regard the West not merely as a geographic locale, but also as a state of mind and a way of life," said Gregory L. Brown, publisher of Cowboys & Indians, in a statement.

The main goal of the redesign was “to drive traffic to the Web site with the magazine and readers to the magazine with the Web site,” added Cowboys & Indians executive editor Margaret L. Brown.

The Cowboys & Indian team plans to keep adding to the Web site with features like a recipe database and events calendars. The site also is introducing e-newsletters by offering readers the chance to win a free pair of Rocketbuster brand cowboy boots if they sign up.

As of December 31, Cowboys & Indians had a total paid, verified and analyzed non-paid circulation of 158,407. That number has steadily increased since at least 2004, when total circulation was only 109,537. Last year, total paid, verified and analyzed non-paid circulation was 135,756. This constant growth in total circulation has continued despite the fact that the magazine has significantly decreased non-paid circ — from 4,153 to 1,871 — since 2007.

Representatives from Cowboys & Indians could not be reached for comment as of press time.  

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above