Waterfront Media acquires search firm Netramind

Share this content:

Waterfront Media, an online health company, has acquired search engine marketing firm Netramind.

“[We are] continuing to invest in our capabilities around search engine optimization and Netramind was a great opportunity for us to do that,” said Ben Wolin, CEO and co-founder of Waterfront Media, Brooklyn, NY. Moving forward, Netramind's work will focus solely on Waterfront Media properties.

Waterfront Media owns and operates EverydayHealth.com as well as a number of other health-related Web sites including SouthBeachDiet.com, MyOptimumHealthPlan.com, WhatToExpect.com and bikinibootcamp.com.

Netramind, which has offices in Santa Clara, CA, and Mumbai, India, consists of about 30 people, who will be integrated into Waterfront Media, Wolin said. Moving forward, Netramind's co-founder Ani Kortikar will be appointed VP of search technology and will report to Dave Perlman, Waterfront Media's CTO.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above