Vogue to unveil ShopVogue.tv

Share this content:

Vogue Magazine will launch a broadband Internet channel August 21 called ShopVogue.tv.

The CondΘ Nast fashion glossy will run the channel as a companion to its 3-year-old Web site ShopVogue.com. As on that site, users will be able to buy products featured on the site directly online.

The new site will also feature original programming, including "60 Seconds to Chic," and previously syndicated"Trend Watch."

Three weeks away from its online debut, ShopVogue.tv has already contributed to advertising sales for the print version of Vogue. The magazine's September issue features a record 727 ad pages, up from 626 last year. Vogue publishing director Tom Florio attributed 100 of the total pages in the issue directly to the introduction of the new site.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above