VisitBritain tasks Tequila with improving tourism

Share this content:
VisitBritain tasks Tequila with improving tourism
VisitBritain tasks Tequila with improving tourism

The UK's national tourist office Visit­Britain has selected Tequila New York as its agency of record to handle all of its marketing and advertising that targets consumers in the US.

The tourist bureau has asked the digital agency to reenergize the British brand for travelers from the US market and reverse the decline in US visitor numbers in the face of one of the worst exchange rates in years.

“We found that a real relationship ex­ists between Americans and the British, and we decided to use that character and culture to draw in interest in taking a vacation in Great Britain,” said Steve Wilcox, managing director at Tequila New York.

The campaign, expected to launch in early spring, will highlight cultural events in the UK rather than historic sites. In addition, in a move to highlight the UK beyond high-cost London, the campaign will push lesser-known desti­nations around England, Scotland and Wales, which are more affordable. This will even include highlighting adventure sports and beaches, not typically associ­ated with the UK market.

The campaign will include on- and off-line techniques such as print advertis­ing, direct mail, e-mail, viral and online advertising, with the call to action in­tended to drive potential travelers to the VisitBritain.com Web site.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here