Viking Direct Expands to Portugal

Share this content:
Office Depot subsidiary Viking Office Products said yesterday it opened a direct mail business in the Portuguese market under the Viking Direct brand name targeting small- to medium-size businesses.

Viking Direct's catalogs offer 5,000 office products to an undisclosed number of prospects, and the subsidiary will begin an e-commerce operation at by mid-2003. Further details about Viking's operations in Portugal were not disclosed.

Viking's division in Spain, which launched in April, will operate the company's business in Portugal. The company's call center in northwest Spain will serve Viking's Portuguese customers.

Viking, Delray Beach, FL, has opened businesses in 14 countries outside the United States since 1960. will represent the company's 12th international Web site since 1998.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above