Victoria's Secret uses e-mail tactfully, a paper catalog convert says

Share this content:
Victoria's Secret uses e-mail tactfully, a paper catalog convert says
Victoria's Secret uses e-mail tactfully, a paper catalog convert says

I knew Victoria's Secret was good at marketing, but now I'm even more im­pressed. I went in store to purchase some unmentionables and said, “I'll give them my e-mail address — why not?” After all, the thick print catalogs tend to disappear when my teenage nephews visit. Within a week of handing over my address, I received this e-mail. More than a mere thank you, they've added me to the “exclusive” list and now I'll be the first to know about all the latest in lingerie and events and specials — oh my. Next to shoe shopping, this is heaven. But wait, there's more. They took the high road and asked if I would prefer not to receive e-mail. This is displayed in the most obvious fashion right below the Web site link. I found it very tasteful as a recent convert. Well done, Miss Vicki, and thanks for asking. I think I'll stay on your list for now and spend some time shopping online to take advantage of the “special” welcome offer.

Seen some great DM? Send your DirectChoice to


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above