Victoria's Secret uses e-mail tactfully, a paper catalog convert says

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Victoria's Secret uses e-mail tactfully, a paper catalog convert says
Victoria's Secret uses e-mail tactfully, a paper catalog convert says

I knew Victoria's Secret was good at marketing, but now I'm even more im­pressed. I went in store to purchase some unmentionables and said, “I'll give them my e-mail address — why not?” After all, the thick print catalogs tend to disappear when my teenage nephews visit. Within a week of handing over my address, I received this e-mail. More than a mere thank you, they've added me to the “exclusive” list and now I'll be the first to know about all the latest in lingerie and events and specials — oh my. Next to shoe shopping, this is heaven. But wait, there's more. They took the high road and asked if I would prefer not to receive e-mail. This is displayed in the most obvious fashion right below the Web site link. I found it very tasteful as a recent convert. Well done, Miss Vicki, and thanks for asking. I think I'll stay on your list for now and spend some time shopping online to take advantage of the “special” welcome offer.

Seen some great DM? Send your DirectChoice to byran.yurcan@dmnews.com

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