Vertis, Structural Graphics renew strategic agreement

Share this content:

Vertis Communications has renewed a joint marketing agreement with Structural Graphics to offer data-driven direct marketing solutions and a portfolio of designs.

In addition to the existing 10 patented dimensional designs, Vertis, Baltimore, and Structural Graphics, Essex, CT, will work on developing new products such as inline pop-ups, personalized lenticulars and pull-and-reveal four panel mailers called Slider and The Flapper that can be personalized. All these formats can be used in a variety of media, including magazine inserts and personalized mail.

The effectiveness of dimensional advertising is shown by research, according to the company. For example, a Time Inc. readership survey said that 91 percent of readers recall the messaging delivered in a dimensional ad.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above