Vertis Introduces New Brand Image

Share this content:

Vertis Inc. announced July 17 that the company has introduced a new brand image and name called Vertis Communications.

The rebranding is meant to reflect the company's positioning and ability to deliver consulting, research, creative, direct mail campaigns, technology solutions, production and media programs.

"The decision to re-brand was a response to several factors, including the addition of new services and acquisitions," said Ann Raider, chief strategy officer for Vertis Communications, Baltimore.

These include Vertis' acquisition of USA Direct and new offerings such as Marketing Resource Management, Interactive Promotional Tool, OnDemand, Soft Proofing and Grand Opening Tool Kit.

The new branding effort will be communicated and supported with advertising and promotional efforts. The company's legal name remains Vertis Inc. and its Web site address will remain www.vertisinc.com.

Vertis will maintain its focus on industries such as retail, food and grocery, consumer packaged goods, financial services, durable goods and manufacturing, healthcare, publishing, newspapers, advertising agencies and technology.

Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here