Vertis debuts MailTrail

Share this content:

Vertis Communications has unveiled MailTrail, a mail tracking and reporting system powered by GrayHair Software.

MailTrail provides marketers with the ability to trace a direct mail campaign's journey through the mail stream, from a package's initial entry to its projected in-home delivery date. The system design is driven by the US Postal Service's next-generation Intelligent Mail Barcode (IMB) technology.

The IMB technology combines the capabilities of the USPS's Postnet and Planet barcodes, as well as others, into one unique barcode system.

"In light of increased postage costs and the consistent need for our clients to improve response rates, Vertis Communications wanted to provide clients with appropriate tools to help them optimize their mailing campaign investment," said Dave Colatriano, senior vice president and general manager of direct marketing at Vertis Communications, in an e-mail.

"We decided to partner with GrayHair Software to provide our customers statistically significant sampling methodology, consultative services and a robust suite of analytical reports," he added.

Clients can access this mailing data collected by the USPS in a variety of formats through their Vertis MailTrail portal and a comprehensive set of reports powered by GrayHair.

The reports, updated twice daily, give a variety of views of the mailing data by campaign, mailing version and geography.

The system addresses several challenges for marketers. It allows for more accurate in-home delivery times, multichannel campaigns, managing call-center resources (since it accurately forecasts call center volumes) and rapid views of response rates and receptivity.

"By accurately tracking response rates against in-home delivery dates, marketers gain a much clearer insight into which days their target consumers are most receptive to responding to their mailing," Colatriano said.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above