VentureDirect Wins E-Mail Files
The Inc. magazine e-mail newsletter subscriber file has 95,000 opt-in names and a base price of $300/M. The Fast Company magazine e-mail newsletter subscriber file has 77,300 opt-in names and a base price of $300/M.
If approved by membership votes, the two will come together as Idealliance in July.
Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?
Retail mail declines will cease as the channel becomes more personalized; print and TV ads will continue to drop.