VentureDirect Wins E-Mail Files
The Inc. magazine e-mail newsletter subscriber file has 95,000 opt-in names and a base price of $300/M. The Fast Company magazine e-mail newsletter subscriber file has 77,300 opt-in names and a base price of $300/M.
Harris Diamond may be biased about the merits of direct mail, but he insists that it's approaching a renaissance.
USPS Innovation VP Gary Reblin shows how the force of digital technology is already with direct mail.
Martech impresario Lewis Gersh strikes out on his own with what he envisions as a multibillion-dollar business.