Valpak partners with

Share this content:

Coupon companies Valpak Direct Marketing Systems and have partnered to provide more than 20,000 online coupons from national brands and retailers on, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy's, The Home Depot and Best Buy, among others.

The partnership enables local coupon provider Valpak to “widen the kinds of content” it provides to consumers by leveraging's national retail content, said Michael Vivio, president of Valpak and parent company Cox Target Media.

For, the partnership with Valpak provides a wider audience base. Valpak syndicates content across roughly 150 sites, in addition to, which serves content on roughly 100 syndicates.

“Our focus is to give consumers the best deals we can,” said Loren Bendele, CEO of “We want to get our deals in front of as many people as possible.”

Bendele said's partnership with the 43-year-old print coupon company won't necessarily mean his company is moving into print content.

“We're currently focused online, TBD what we do in the future," he said. "[Print is] not totally out of the realm of possibility.”

Gregory Kim, head of marketing, strategy and monetization at, recently told Direct Marketing News that he believed digital deals would soon dull print coupons.

Valpak has recently launched several digital initiatives, including a location-based digital coupon service with mobile application developer metaio GmbH and a partnership with three TV networks for outside-the-envelope quick response code promotions that will run in Valpak mailings.

The partnership is ongoing. Both companies will share in the revenue driven by their affiliation. Terms of the deal were not disclosed.

The joint venture officially launched Nov. 18.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above