Valassis calls consumers to act on missing child cases
Media, direct mail and couponing company Valassis will place missing child-awareness posters, each with a call to action, in 33,000 post offices across the US.
The posters highlight the 25th anniversary of the company's “Have you seen me?” campaign, conducted with the US Postal Service. The effort seeks to raise consumer awareness of missing children, according to a statement from the company.
The campaign, which will run through May, calls the public to respond to missing child photos on products across Valassis' consumer brand, RedPlum.
Of the 2,000 children featured in the program's 25 years, 1,100 have been found, according to the company.