Valassis awarded $300 million in suit against News America Marketing

Share this content:

Media and marketing services company Valassis has been awarded $300 million for compensatory damages in its lawsuit against News America Marketing, a subsidiary of News Corporation.

Valassis originally filed the action in the State of Michigan Wayne County Circuit Court on March 9, 2007, claiming unfair competition and tortious interference by News America Marketing. The jury's verdict found News America Marketing liable for both counts.

Valassis has additional lawsuits pending against News America Marketing in the United States District Court, Eastern District of Michigan, asserting violations of the Sherman Act, and in the Supreme Court of the State of California for the County of Los Angeles raising claims under California's Cartwright, Unfair Competition and Unfair Practices Acts. The Michigan and California cases are currently not scheduled for trial.

“We are disappointed with today's decision, which rewards a company that turned to litigation as its business strategy rather than compete,” said Chris Mixson, president of News America Marketing, in a statement.

In its annual report, Valassis claims that News America Marketing has been competing aggressively for FSI business, forcing prices down across the industry. This coupled with flat sales resulted in “decreasing revenues and profitability” for Valassis' FSI segment.

In the Michigan case, which was filed on January 18, 2006, Valassis alleges that News America Marketing tied the purchase of in-store promotion and advertising services to space in its FSI, and that the company attempted to monopolize the FSI market.

Valassis is asking for damages in excess of $1.5 billion, injunctive relief and other costs under the three cases.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above