USPS Will Use More DM Next Year

Share this content:
WASHINGTON -- The U.S. Postal Service wants to practice what it preaches next year: It's increasing the amount of direct mail it uses, an official said at this week's Mailers' Technical Advisory Committee meeting.


"We used a lot of direct mail ourselves [in our last fiscal year], and we should be walking the talk, frankly," Anita Bizzotto, USPS chief marketing officer and executive vice president, said during a media lunch. "If we are out there trying to tell businesses about the effectiveness of mail, then we should be following our own guidance, and you'll see probably more direct mail from the postal service aimed at both consumers and businesses."


The USPS also plans a sister publication to Deliver, its custom-published magazine targeted at CEOs, corporate marketers and their creative agencies, she said. The publication, launching in January, will be called Impact and will focus on small businesses. It will have an online version along with the hard-copy edition.


Bizzotto also said the postal service is doing what it can to encourage people to send First-Class cards and letters.


Next year, "just like this year, we are … looking at the products we have, making them as easy for customers to use or enhancing them in a way for customers that expressed a need," she said.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above