USPS Web Site Rates Above Other Shipping Sites

Share this content:
The U.S. Postal Service's Web site -- www.usps.com -- was rated among the easiest to use in a study released this week by WebCriteria Inc., Portland, OR, a customer experience analysis vendor.


Other shippers' sites that were ranked include DHL, United Parcel Service and FedEx.


WebCriteria's task analysis service tested the package delivery sites for the time and effort required to find various shipping rates. The USPS received a five-star rating, with a total task time of 1 minute, 20 seconds. By contrast, UPS required 2.5 minutes to find the same rate information.


"Product delivery problems were the No. 1 complaint about shopping online last holiday season," said Alistair Williamson, CEO of WebCriteria. "Because of last year's results, I have a feeling that customers are going to be closely tracking their packages this year via these sites. WebCriteria's data shows which sites will be the most convenient to use.''
Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here