USPS sets 30% Move Update error threshold

Share this content:

With a May 11 deadline loom­ing to improve their bulk mailing lists or face fines, mailers now can receive reports on how well their mail is performing through the US Postal Service.

Beginning May 11, 2009, a mail­ing with a 30% or more error rate for Move Update requirements will no longer qualify for automa­tion discounts.

“The Postal Service has had three months in which to glean data to be used to establish a fair and realistic tolerance threshold for non-compliance with the new requirements,” the USPS said in a statement sent to DMNews when clarifying the 30% rate.

For a Standard Mail mailing, this means that every piece in the mail­ing will be charged an additional 7 cents. For a First-Class Mail mail­ing, this means that every piece in the mailing will be charged at the single-piece rate of 44 cents.

The new requirements, which became effective November 23, require businesses to update their bulk-mailing lists every 95 days. Previously, only First-Class Mail was subject to Move Update stan­dards, and those lists had to be updated every 185 days.

USPS said it is also providing customers with feedback on their mailings via the reports.



Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above