USPS Scanners Help CD Shippers Stay on Key

Share this content:
The U.S. Postal Service said yesterday that BMG Music and Columbia House are getting better mailing list updates and fewer bad address returns thanks to scanners installed at two USPS sites that process their returned CDs.

The two companies had consistently low address-correction scores because too many returned CDs didn't go through the system properly, according to the USPS. The postal service met with the companies and had scanners installed last summer in Greensboro, NC, and Terre Haute, IN, which sped up the processing rate from 240 pieces an hour to 300.

In addition, the companies now get address corrections electronically, which has boosted the electronic notification rate from 37 percent to 90 percent. Through March, savings totaled $18,720 for the USPS, and both customers are reducing the internal costs of processing their returns.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above