USPS Plans Web Initiatives for Business Mailers

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WASHINGTON -- The U.S. Postal Service starts two services later this year designed to make it easier for mailers to do business with the agency, said Anita Bizzotto, USPS chief marketing officer and senior vice president. She spoke yesterday at the quarterly MTAC meeting at postal headquarters here.

The postal service's Business Service Network eService will be available this spring to all national accounts, she said. Several national accounts have piloted the service since last August.

The Business Service Network offers business mailers personalized service and help with unique mailing needs. The eService lets them communicate with the BSN online. Previously, mailers communicated with the network via phone or in person.

Features of BSN eService include: access to the system 24 hours and seven days a week; more consistent, efficient interactions between the mailer and the USPS; insight into what steps the USPS is taking to resolve a mailer's issues; and the ability to provide feedback on the service mailers receive.

This summer, Bizzotto said, the USPS plans to launch a Business Reply Web site. Business Reply Mail is a USPS service that lets you send any number of reply pieces (envelopes, cards or self-mailers) and pay only for those that are returned to you.

The site will let customers learn the benefits of using Reply Mail, such as to acquire customers, solicit subscriptions, encourage customer feedback or increase orders and sales; apply for a BRM permit in real time; pay the annual BRM fees; obtain a unique ZIP+4 code in real time; create electronic camera-ready artwork for Courtesy Reply Mail (a design for reply envelopes where the postage is paid by the recipient) and BRM pieces online. Currently, there are 15 letter and card sizes for customers to create online. In addition, no approvals are needed with the online application.


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