USPS mail volume down, ad mail takes biggest hit

Share this content:
According to the US Postal Service's Household Diary Study for FY 2008, ad mail has declined 5.24% since 2006. Ad mail volumes for 2008 were at 99.4 billion pieces compared with 104.9 billion in 2006. This is a greater percentage decrease than correspondence mail, which dipped only half a percent in the same time frame. Transactional mail dropped 2.34% during that period. In 2008, 41.7 billion transaction pieces were mailed.

The report, released today, is part of a 20-year study by the agency to understand mail flows and the marketplace changes that affect them. The report cites e-mail correspondence, online payments and digital advertising as reasons behind the decline in mail volume.

Standard Regular Mail remains the most used category for direct mailers. Seventy percent of the ad mail in 2008 fit this category. Nonprofit Standard Mail was 14% of the ad mail and First Class Mail was 17%.

For a full copy of the report, visit www.usps.com.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above