USPS mail volume down, ad mail takes biggest hit
The report, released today, is part of a 20-year study by the agency to understand mail flows and the marketplace changes that affect them. The report cites e-mail correspondence, online payments and digital advertising as reasons behind the decline in mail volume.
Standard Regular Mail remains the most used category for direct mailers. Seventy percent of the ad mail in 2008 fit this category. Nonprofit Standard Mail was 14% of the ad mail and First Class Mail was 17%.
For a full copy of the report, visit www.usps.com.