USPS Launches Advertising Blitz To Highlight Return Service

Share this content:
The U.S. Postal Service is debuting a 30-second television commercial today that will highlight the agency's Electronic Merchandise Return Service.


The commercial, which will air on NBC's Dateline and run during the rest of the week, will feature Zogatron, an intelligent robot character. This character will explain the EMRS service-which essentially allows consumers to print postage paid, authorized, merchandise return labels off of e-tailers Web sites.


In the spot, a shopper who has purchased a Zogatron robot toy and received it via Priority Mail discovers that the intended recipient, a young child, already has a Zogatron. When this is discovered, the toy robot springs into action to explain the EMRS process.


The ad will also run during the weeks of Feb. 28, March 20, March 27, and April 3. It will appear during television shows such as 60 Minutes, Meet the Press, Nightline, 48 Hours, NBA and NCAA basketball games, and the Doral Ryder Open.


While the USPS has not announced any specific plans yet, the campaign may include print and direct mail components.


Foote, Cone & Belding, New York, the USPS' agency of record, worked on the commercial, with the help of a production company called Train Wreck Productions.
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above