USPS extends Move Updates to include standard mail

Share this content:

The US Postal Service is extending its Move Update standards in the Mailing Standards of the United States Postal Service, Domestic Mail Manual from first class to standard mail.

The Move Update standards, which were first announced on May 23, give mailers ways to cut back the number of mail pieces that require forwarding or return by the periodic matching of a mailer's address records with customer-filed change-of-address orders.

Charles B. Hunt, customer program support specialist at the USPS, said that the reasoning behind the rules update is that the USPS is trying to reduce the UAA (unable to deliver as addressed) mail by 50 percent by 2010.

In addition, the Postal Service is cutting the time mailers have to make these changes from 185 days down to 95 days before a mailing goes out. This revised Move Update requirement will include all standard mail.

Move Update rules currently let first class mailers that update addresses through NCOALink and other USPS products automate mailings and have access to postal discounts.

The revised standards will take effect on Nov. 23, 2008, which gives mailers 18 months to prepare.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above