USPS direct mail site to focus on small businesses

Share this content:
USPS pushes back Intelligent Mail barcode implementation
USPS pushes back Intelligent Mail barcode implementation

The US Postal Service plans to redesign its direct mail Web site to make it more relevant to small business owners.

According to research by ComScore, 84% of the visitors to the direct mail site are businesses, and 59% of those visitors are small businesses with 10 or fewer employees, said Carlton Shufflebarger, manager of direct mail for the USPS, at a workshop at the National Postal Forum in Anaheim, CA, today.

Small businesses visiting the site are looking for rate information, advice on planning direct mail campaigns and tips for creating mailpieces, Shufflebarger said.

To better address those needs, he said the site will be re-designed and re-organized. The USPS also plans to add direct mail "success stories" featuring small business owners, he said.
Most large businesses tend to utilize advertising agencies or other direct marketing service companies for this information, Shufflebarger added.

The direct mail Web site also provides links to Click2Mail, PremiumPostcard and CardStore. These three online services — which are independent companies partnered with the USPS — can assist businesses with their direct mail campaigns.

Users of these sites can upload their own address lists, select the format of mail they want to send and customize their mail pieces with copy, photos and/or logos. By using one of these three online services, small businesses can qualify for automation rates without paying Standard Mail fees, said Debbie A. Miller, online solutions specialist for the USPS.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above