USPS: Customer Markings on Envelope Not 'Personal'

Share this content:
The U.S. Postal Service issued a customer support ruling this month clarifying that certain customer markings on the outside of advertising matter do not constitute personal information under the rules of the USPS Domestic Mail Manual.


As a result, such matter can be mailed at Standard rates as opposed to First-Class rates.


The ruling was designed to assist customers making decisions concerning what may mail as Standard and what must mail as First Class when personal information is included in the mail piece.


According to the ruling, a credit card solicitation came into question when it was noted that the outside envelope contained the words "Personal -- Do Not Throw Away." A review of the mailing revealed that the statement was preprinted on all outgoing envelopes used for this specific credit card promotion. The issue raised was whether such a statement is considered "personal information."


The USPS ruled that matter containing personal information specific to the addressee is subject to First-Class or Express Mail rates. Phrases such as "Personal -- Do Not Throw Away" or "Important -- Open Immediately" appearing on the envelopes are not considered personal information.


As a result, "in this instance, there was no personal information in the mail piece, and the mailing was determined to be eligible to be sent at the Standard Mail rates," according to the ruling.


The USPS also provided a "decision tree" to aid in evaluating whether matter containing "personal information" may be eligible as Standard mail or is required to be sent as First-Class mail.


Melissa Campanelli covers postal issues for DM News.com. To keep up with the latest postal news subscribe to our free e-mail newsletter DM News Daily by visiting http://www.dmnews.com/cgi-bin/newslettersub.cgi


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here