USPS: Credit Card, Identity Theft Ad Misleading

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The U.S. Postal Service chastised an ad hoc group of financial service companies on misperceptions an ad they sponsored raises and asked it to accurately portray the security of the mail in future identity theft ads. The group, Your Credit Card Companies, A Partnership For Consumer Credit Information, placed full-page ads in recent Time, Newsweek, U.S. News and World Report and Business Week magazines showing an open mailbox labeled "Database" and the tagline "Most identity thieves don't gather their data from a computer." "We're not sure what the group decided to target us, but the information [in the ad] is incorrect, "George T. Hurst, brand manger of direct mail at the postal service, said yesterday. "We are working to correct the problem right now."

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