USPS Changes Sack Rules for Periodicals
The standards include two new types of sacks -- a three-digit carrier routes sack and a merged three-digit sack -- and a new minimum of 24 pieces for most other sacks. The rule is effective May 11.
If approved by membership votes, the two will come together as Idealliance in July.
Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?
Retail mail declines will cease as the channel becomes more personalized; print and TV ads will continue to drop.