*USPS Board Sets New Rate Date: Jan. 10

Share this content:
At a much-anticipated U.S. Postal Service Board of Governors' meeting in Washington on June 30, chairman Sam Winters announced that the new postal rates will go into effect Jan. 10. The board's unanimous decision extends a period of rate stability for four years.

Winters noted that while the board considered increasing the rates this year, several factors swayed them to go with the 1999 date.

"This was done after careful consideration of customer and congressional input, management's financial forecasts and what we believe to be in the best interest of our customers and the postal service," he said.

Insiders said members of the House of Representatives -- who had voted 393-12 to urge the governors to deny the rate increase entirely -- may have contributed to the decision.

The Direct Marketing Association congratulated the board for its decision, despite the fact that the USPS posted a $1.4 billion surplus for its most recent accounting period.

"The governors acted responsibly. By avoiding implementation of rate adjustments this year and waiting until after the holiday '98 mailing season, the governors have assured that the U.S. economy will not be disrupted by an untimely hike," Jerry Cerasale, senior vice president of government affairs at the DMA, said in a prepared statement.

Mail Advertising Service Association, Alexandria, VA, mirrored the DMA's views. "We are delighted that good management and a favorable business climate have given the postal service flexibility over the implementation of new rates," said MASA president David Weaver.

The board accepted the Postal Rate Commission's recommendation on the new rates with a few exceptions. Rates will increase 2.9 percent across the board and 1.2 percent on average for Standard-A mailers. Some of the most important increases: Price of a First-Class letter increases one penny, to 33 cents; 1.2 percent average increases for Standard-A regular mail; and 3.1 percent increases for First-Class bulk mailers who mail 1-ounce bills.

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above