USA Today to open store

Share this content:

USA Today plans to extend its brand footprint by opening a USA Today store in New York's LaGuardia Airport.

Merchandise at the store will be displayed following the newspaper's color scheme û lifestyle products in purple, sports in red, financial goods in green and news in blue. Executives at the paper would not elaborate on the types of products being sold, but publisher Craig Moon stated plans to develop USA Today-branded sudoku games and food products in the future.

USA Today has been working on a host of expansion projects lately. The paper started offering widgets to online readers earlier this month. The daily has also been running a PR blitz in celebration of its 25th anniversary.

Eleven million unique visitors visit the USA Today Web site every month, and online ad revenue grew 11 percent in the most recent reporting period. The print paper currently has a circulation of 2.28 million, making it the largest circulation daily in the country.

USA Today is published by Gannett Co., McLean, VA. Gannett, which publishes 85 daily newspapers, recently reported that its August revenue has dropped 3.5 percent since this time last year. However, ad revenue for flagship title USA Today grew 6.9 percent, and ad pages remained the same.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above