UPU Direct Mail Board Trims Fee to Draw Private Members

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BOSTON -- The Universal Postal Union's Direct Mail Advisory Board lowered its membership fee to increase private industry membership, Raquel Ferrari, the board's project manager, said at the Fall 2002 National Postal Forum.

Ferrari, speaking at a meeting sponsored by the International Mailers Action Group here Sept. 22, said that associations and private companies now must contribute only $2,000 a year, plus a joining fee of $2,500, to become a member of the DMAB.

"The rates are usually $8,000 per year and $5,000 to join," she said, "but we are lowering them to encourage more private companies to join."

DMAB's mission is to foster the development of direct mail marketing worldwide through partnerships between postal organizations and the private sector. Members include Reader's Digest, Johnson & Hayward, FirstLogic, QAS, Group 1 Software, Pitney Bowes, PostCom and the Direct Marketing Association.

Ferrari said the DMAB is focusing on quality of service issues and strengthening relationships with other UPU working groups.


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