UPS Offers Day-Definite Delivery Guarantees

Share this content:
United Parcel Service Inc., Atlanta, begins offering day-definite, money-back guarantees for residential ground shipments today.


There will be no extra charge for the service, which applies to the continental United States. Shippers will have to request the service. Shippers also will have 15 days from the scheduled delivery date to request a refund.


UPS spokesperson Susan L. Rosenberg said the service is targeted at shippers that have residential destination packages. She said guaranteed delivery might not apply to some larger shippers with customized contracts.


"Some of the larger customers would not apply for the residential guarantee because they create their own delivery commitments to their customers based on their own fulfillment operations," she said.


In addition, Rosenberg said, they might not want to confuse their customers, "since the clock doesn't start ticking from the moment the order is placed. Instead, it starts ticking when the shipment is picked up by UPS."


Industry analysts said guaranteed on-time delivery would be welcomed by the direct marketing industry, provided it is used properly.


"While this could be confusing to customers since shippers control the fulfillment period, not the carrier, shippers can use software that helps them figure out what the estimated time of arrival is for a package based on when a package has been given to the carrier," said Satish Jindel, a transportation consultant at SJ Consulting Group in Pittsburgh. "Then, they can send ... an e-mail notification to customers that provides the customer with an estimated time of arrival."


Many direct marketers already provide such tracking information in their confirmation e-mails, though without a guaranteed delivery date.


Jindel said marketers can use a tool called ShipMatrix ETA to estimate the time of arrival of a package. For more information on the product, visit www.shipmatrix.com.


Jindel said the service will reduce the number of canceled orders caused by customers uncertain about when the order will arrive.


To promote the service, UPS drivers are distributing fliers describing it to shippers. In addition, an e-card was sent to targeted customers by the UPS sales force this week.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here