UPS Kills Olympic Sponsorship
UPS declined the option of renewing its sponsorship, which now will end Dec. 31. The decision leaves the IOC marketing team searching for a replacement with only a little more than a year to go before the 2002 Winter Games in Salt Lake City.
The package-delivery firm said it has already achieved its marketing goal for the games, which was to increase its presence outside the United States.
IBM cut off its Olympic sponsorship when the Sydney games ended this fall, but only after IOC officials gave it the cold shoulder when the company suggested that the parties share expenses for the technology it provided.