UPS Kills Olympic Sponsorship

Share this content:
United Parcel Service announced that it was terminating its six-year deal with the International Olympic Committee, marking the second major sponsor to pull out of the 2002 and 2004 Olympics.


UPS declined the option of renewing its sponsorship, which now will end Dec. 31. The decision leaves the IOC marketing team searching for a replacement with only a little more than a year to go before the 2002 Winter Games in Salt Lake City.


The package-delivery firm said it has already achieved its marketing goal for the games, which was to increase its presence outside the United States.


IBM cut off its Olympic sponsorship when the Sydney games ended this fall, but only after IOC officials gave it the cold shoulder when the company suggested that the parties share expenses for the technology it provided.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above