UPS Global Ad Campaign Shows New Capabilities

Share this content:
United Parcel Service, Atlanta, began an advertising campaign this week designed to demonstrate its expanded capabilities beyond package delivery.


The "Deliver More" campaign runs in selected countries starting this week and eventually will appear in 104 countries. The biggest focus is in China, where UPS continues to rapidly expand services after recently tripling the number of flights from the United States and expanding its supply chain capabilities.


Created by McCann Erickson, the campaign rolls out in 23 countries with five commercials: two 60-second spots and three 20-second commercials. The effort includes print, outdoor and online advertising as well as further television ads planned later this year.


The first 60-second commercial features French film star Jean Reno while the second 60-second spot shows the traditional UPS brown package car making deliveries worldwide. The 20-second spots will show UPS' expanded capabilities, from ocean freight to express air delivery.


The Jean Reno ad will air in Belgium, France, Germany, Italy, the Netherlands, Sweden, Austria, United Kingdom, Hong Kong, Taiwan, Singapore and Mexico. The commercial featuring the UPS package cars will air in China, India, Japan, South Korea, Malaysia, the Philippines, Taiwan, Thailand, Hungary, Poland, Turkey, Mexico, South Africa and Nigeria.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above