United eWay, CreateHope combine to form new for-profit company

Share this content:

United Way and CreateHope Inc. have combined their community involvement services to form Truist, a new for-profit company offering an integrated, strategic approach to planning, tracking and management of global employee and community involvement initiatives. 

The company's suite is used by more than 1,000 customers across more than 50 countries and represents 3,000 programs, 1 million volunteers and $2.5 billion in charitable contributions.

"This is a dynamic and exciting time in the field of global philanthropy," said Bob Meagher, CEO of Truist, in a statement. "The impacts of demographic change and technology have resulted in market demand for integration and automation of the philanthropic supply chain. Whether for an individual donor, a corporation or a nonprofit organization, there's a real need for connection — to information, resources and results. By virtue of its legacy of expertise in serving each constituency, Truist has the unique opportunity to optimize the logistics of giving."

United Way is the largest shareholder in the new company, which results from a sale of assets from United Way's subsidiary United eWay to CreateHope.

The combination of the two companies “gives the new company the critical mass — the size, strength and financial backing — to be a true innovator,” said Michael Korengold, president of Enhanced Capital Partners, a key shareholder in the new company, in a statement.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above