UK Retailer Looks to Improve Customer Analysis

Share this content:
Boots The Chemists is extending its use of the MicroStrategy Business Intelligence Platform to deliver improved analysis and reporting of loyalty data to a wider range of users, MicroStrategy said yesterday.


Part of the Boots Group PLC, Boots The Chemists is the UK's leading health and beauty retailer with 1,400 stores and 60,000 employees.


Boots previously used MicroStrategy for basket analysis, customer segmentation and direct marketing for data collected from its Advantage Card loyalty program. The program, launched in 1997, is thought to be the largest one of its kind in the United Kingdom.


The retailer wants to improve its one-to-one marketing and increase the profitability and lifetime value of each customer. Boots also is considering providing access to loyalty information through the MicroStrategy Web interface to external parties in its supply chain.


Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here