UK DMA Census: Industry Grows 14.8%

Share this content:
The Direct Marketing Association UK Ltd.'s annual census of direct marketing for 2003 placed the industry's worth at 13.66 billion pounds, up 14.8 percent over the prior year.

The total remains dominated by direct mail and telemarketing, which account for nearly half of the expenditure. Television and newspaper inserts represent the third- and fourth-largest sectors, respectively, according to the census, released this week.

"This year's census sees a strong return to growth for the direct marketing industry," said Mike Barnes, the DMA UK director of marketing and business development. In 2002 the industry reported 6 percent growth.

While telemarketing reversed its relative decline and grew 14 percent in 2003, direct mail showed an overall expenditure increase of only 2 percent. This was largely due to the decline in use of direct mail in business to business, which increasingly is favoring e-mail and online marketing.

New media continues to show strong year-over-year growth with a spending increase of 29 percent compared with 2002. Radio, however, showed a decline, confirming that it has not yet established itself as a prime DM medium.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above