direct mail

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

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Can you guess which movie would be email?

Direct Mail Helps Old Chicago Make Some Dough

Direct Mail Helps Old Chicago Make Some Dough

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Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.

Trick or Treat: It's Christmas

Trick or Treat: It's Christmas

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Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.

Day Two at DMA2014

Day Two at DMA2014

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It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

USPS Sales Chief Tells Mailers What to Look For in the Coming Year

USPS Sales Chief Tells Mailers What to Look For in the Coming Year

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Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

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The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

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Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.

Melissa Goes to Canada

Melissa Goes to Canada

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Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a Small Scale

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The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Post Office, Mailers Are at an Historic Juncture

Post Office, Mailers Are at an Historic Juncture

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Your USPS primer—everything you need to know about what's happening with the Postal Service in DC right now. The future of direct mail depends on it.

Direct Mail Still Kounts

Direct Mail Still Kounts

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There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

Delivered: ASPCA Mailers

Delivered: ASPCA Mailers

What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

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The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 for the chance to win $100.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

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Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Postal Innovation and the Bottom Line

Postal Innovation and the Bottom Line

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Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.

Metrics That Measure Up

Metrics That Measure Up

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Experts reveal which metrics matter most for six marketing channels.

Delivered: Health Club Mailers

Delivered: Health Club Mailers

What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health

Is a Prospect Rate in the Cards for Catalogers?

Is a Prospect Rate in the Cards for Catalogers?

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A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.

Consumers Expect the USPS to Deliver

Consumers Expect the USPS to Deliver

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Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.

Goldway Says USPS Dissed Mailers With Load Leveling

Goldway Says USPS Dissed Mailers With Load Leveling

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The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

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NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Direct mail is far from obsolete, and investing in it could save the USPS.

2014 Essential Guide to Direct Mail Marketing

2014 Essential Guide to Direct Mail Marketing

Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.

Mailers Prepare to Turn Down the Volume

Mailers Prepare to Turn Down the Volume

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USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.

One Cataloger's Dim Prospects for Mail Volumes

One Cataloger's Dim Prospects for Mail Volumes

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Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

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The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...