Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 direct mail

USPS reports losses of $3.3 billion

February 10, 2012

The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9.
 

Quad/Graphics acquires Williamson Printing Corporation

February 03, 2012

Printer Quad/Graphics announced on Feb. 1 that it acquired Williamson Printing Corporation, a 128-year-old printer that specializes in short- to medium-run catalogs, books, direct mail and promotional products.
 

Insurance marketers leverage targeted marketing

February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
 

Targeting is all in the timing

February 01, 2012

Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
 

USPS to propose repeat mobile barcode promo

January 31, 2012

The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers that use two-dimensional barcodes, USPS VP of domestic products Gary Reblin told Direct Marketing News on Jan. 31.
 

Incentives can fuel the idea

Flora Caputo, VP, executive creative director, Jacobs Agency January 10, 2012

Incentives are often the lesser concern when developing a direct marketing campaign, but can help companies make headway in getting in front of prospects.
 

Direct mailers no longer need to prepay postage

January 06, 2012

The U.S. Postal Service (USPS) has been granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment, said PRC chairman Ruth Goldway on Jan. 6. The new rules went into effect Jan. 5.
 

2012 Essential Guide to Direct Marketing

January 06, 2012

The 2012 Essential Guide to Direct Marketing is now available for $19.95 as a pdf. Click above to download.
 

Tate & Lyle launches b-to-b direct mail, email campaign

January 04, 2012

Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit.
 

Choose your words carefully

Nancy Harhut, chief creative officer, Wilde Agency January 03, 2012

In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference.
 

Innovation positions agencies on top

January 01, 2012

Direct Marketing News spoke with Nick Moore, chief creative officer and EVP of Wunderman, about the trends he sees on the horizon for agencies as they move into the new year.
 

Marketers eye USPS' struggles with caution

Amanda Green January 01, 2012

The embattled U.S. Postal Service (USPS) faces a host of new challenges, several of which threaten to directly impact marketers. However, many who rely on direct mail say that in spite of the tumult, they'll wait and see how things pan out before altering marketing strategy.
 

Delivered: B-to-b direct mailers

January 01, 2012

What's in our mailbox this month: B-to-b direct mailers
 

Red Cross drives gift-giving

January 01, 2012

The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.
 

Direct-mail heavy nonprofits apply an integrated approach

January 01, 2012

Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
 

Customer loyalty strategies determine the department store champion

January 01, 2012

In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
 

Political marketers gear up for the 2012 season with interactive direct mail tools

January 01, 2012

The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
 

Digital and traditional channels must meet

January 01, 2012

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
 

TechnoServe taps Merkle unit for direct mail donations processing

December 21, 2011

TechnoServe, a nonprofit organization focused on using technology to help fight poverty in developing countries, tapped Merkle subsidiary Response Management Group to manage its nonprofit direct mail donation processing, said TechnoServe senior director of communications Anna Gibson.
 

USPS agrees to moratorium on post office closures

December 14, 2011

The U.S. Postal Service (USPS), in response to a request made by multiple U.S. senators, agreed to a five-month moratorium on closures of post offices and mail processing facilities on Dec. 13.
 

Study: Fifty percent of consumers prefer direct mail to email

December 01, 2011

Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be "more trustworthy" than email.
 

Going global

December 01, 2011

To grow their scale beyond borders, marketers must 
negotiate a maze of channels, data and cultures
.
 

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

December 01, 2011

To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.
 

Virtual Glass City brands
 Financial Times in Asia

December 01, 2011

Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com.
 

USPS proposes rate increases for 2012

November 23, 2011

The U.S. Postal Service (USPS) seeks to raise shipping service rates by 4.6%, the company said in a Nov. 22 statement. Priority Mail prices will increase on average 3.1%, Express Mail prices will increase 3.3% and First-Class Package Service prices will increase 3.7%
 

Food mascots say: 'Eat me'

November 23, 2011

Some anthropomorphic brand mascots are cute. Take the iconic Tony the Tiger and his highly quotable Frosted Flakes catchphrase, "They're Grrrrreat!" And then there are the food mascots that seem to be so taken with their own deliciousness that they happily offer themselves up for the slaughter. The jolly cartoon turkey on the packaging of Koch's Turkey Farm brand Lil' Gobblers Turkey Bites seems a little too happy, considering he's advocating the consumption of turkey nuggets.
 

Merge email and direct mail to reclaim lost 'wow' factor

Richard Harrison, president and COO, SMTP Inc. November 01, 2011

Like the big mail drops of yesteryear, people are being inundated with email, which gets ignored and deleted. The "wow" factor, once a signature of direct mail pieces, is sorely absent in email
 

Utilize digital channels for 
direct mail that resonates

Karen Menachof, chief client officer, Catalyst November 01, 2011

Direct mail is more interesting than ever and our ability to leverage it effectively to acquire, retain and grow customer relationships gets stronger all the time. It is more expensive than its electronic brethren.
 

Golfsmith lowers costs with predictive response model

November 01, 2011

Golfsmith International, an Austin, Texas-based specialty retailer of golf equipment, sought to improve direct mail response rates, data merging costs and campaign response times. With 75 retail stores, an e-commerce site and a direct mail catalog, the company needed to track data across channels to better understand customer behavior and build more targeted, effective campaigns.
 

Q&A: Aaron Shockey, VP of advertising and digital marketing, Neiman Marcus

November 01, 2011

Aaron Shockey, VP of advertising and digital marketing at Neiman Marcus, discusses the retailer's online strategy.