Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.
Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.
What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
Your USPS primer—everything you need to know about what's happening with the Postal Service in DC right now. The future of direct mail depends on it.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to firstname.lastname@example.org by June 30 for the chance to win $100.
Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.
Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.
Experts reveal which metrics matter most for six marketing channels.
What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health
A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.
Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.
The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.
NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.
What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?
It's essential to understand how direct mail delivers website traffic and impact conversions.
Direct mail is far from obsolete, and investing in it could save the USPS.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.
Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?
11 direct mail marketing myths dispelled by industry experts. They know their DM.
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.