An orderly and seamless customer experience is just what the carpet cleaning company needed.
Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.
Direct mail still works. Here's why.
How three companies are using direct mail marketing to deliver—sales, that is.
Five tech trends underlying direct mail marketing success today.
11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.
The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Can you guess which movie would be email?
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.
Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.
Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.
What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
Your USPS primer—everything you need to know about what's happening with the Postal Service in DC right now. The future of direct mail depends on it.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to firstname.lastname@example.org by June 30 for the chance to win $100.
Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.
Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.
Experts reveal which metrics matter most for six marketing channels.
What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health
A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.
Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.
The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...