direct mail

Consumers Expect the USPS to Deliver

Consumers Expect the USPS to Deliver

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Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.

Goldway Says USPS Dissed Mailers With Load Leveling

Goldway Says USPS Dissed Mailers With Load Leveling

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The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

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NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Direct mail is far from obsolete, and investing in it could save the USPS.

2014 Essential Guide to Direct Mail Marketing

2014 Essential Guide to Direct Mail Marketing

Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.

Mailers Prepare to Turn Down the Volume

Mailers Prepare to Turn Down the Volume

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USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.

One Cataloger's Dim Prospects for Mail Volumes

One Cataloger's Dim Prospects for Mail Volumes

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Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

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The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

Delivered: Airline Rewards

Delivered: Airline Rewards

What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?

Direct Mail Fallacies & Realities

Direct Mail Fallacies & Realities

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11 direct mail marketing myths dispelled by industry experts. They know their DM.

Stamping Out "Or Current Resident"

Stamping Out "Or Current Resident"

Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.

Blurred Lines

Blurred Lines

5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.

Marketing Through Rain, Snow, Heat, and Gloom of Night

Marketing Through Rain, Snow, Heat, and Gloom of Night

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When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.

Building Relationships With Elected Officials Is Good Business

Building Relationships With Elected Officials Is Good Business

It's relatively easy—and extremely beneficial—to cozy up to members of Congress.

Your ROI Is in the Mail

Your ROI Is in the Mail

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Yes, direct mail marketing still pays off—usually more than its digital counterparts.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

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Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Delivered: Nonprofit Organization Mailers

Delivered: Nonprofit Organization Mailers

What's in our mailbox this month: Nonprofit Organization Mailers. Which one do you think is most effective?

Mailers Prepare to Deal With a Walloping Postal Rate Increase

Mailers Prepare to Deal With a Walloping Postal Rate Increase

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Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.

Direct Mail's Day at the Oscars

Direct Mail's Day at the Oscars

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A classic publisher's mail piece, though not named in the credits, plays a central role in Oscar nominee Nebraska.

How to Save the Postal Service

How to Save the Postal Service

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We asked the experts to share their postal-survival checklist.

Delivered: Holiday Catalogs 2013

Delivered: Holiday Catalogs 2013

What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.

Why the Postal Exigent Increase Is a Mistake

Why the Postal Exigent Increase Is a Mistake

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The lone dissenter in the PRC's decision, Vice Chairman Robert Taub, thinks the Commission erred in identifying the Great Recession as an exigent circumstance.

The Demise of Direct Mail? PRC Approves 4.3% Exigent Increase

The Demise of Direct Mail? PRC Approves 4.3% Exigent Increase

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Direct mailers begin paying 5.9% more for standard mail on January 28. A mailers' coalition calls the Postal Regulatory Commission's decision an "unmitigated disaster."

House Passes Innovation Act, Whacks Patent Trolls

House Passes Innovation Act, Whacks Patent Trolls

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Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.

Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

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The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

News Byte: Silver Apples Awarded in New York

News Byte: Silver Apples Awarded in New York

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Direct marketers from Merit Direct, Publishers Clearing House, and Hearst honored at New York City gala.

Using Direct Mail to Build Cereal Buyers

Using Direct Mail to Build Cereal Buyers

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Linkwell Health and Kellogg's partnered over a 13 week period to send targeted coupons to insurance buyers.

Anatomy of an Exigent Postal Rate Hike

Anatomy of an Exigent Postal Rate Hike

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The only other time the USPS asked for an exigent rate increase it was turned down by the Postal Regulatory Commission. This September Postal Board of Governors Chairman Mickey Barnett announced a request for a 4.3% exigent increase.

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