Direct mail is far from obsolete, and investing in it could save the USPS.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.
Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?
11 direct mail marketing myths dispelled by industry experts. They know their DM.
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
It's relatively easy—and extremely beneficial—to cozy up to members of Congress.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
What's in our mailbox this month: Nonprofit Organization Mailers. Which one do you think is most effective?
Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.
A classic publisher's mail piece, though not named in the credits, plays a central role in Oscar nominee Nebraska.
We asked the experts to share their postal-survival checklist.
What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.
The lone dissenter in the PRC's decision, Vice Chairman Robert Taub, thinks the Commission erred in identifying the Great Recession as an exigent circumstance.
Direct mailers begin paying 5.9% more for standard mail on January 28. A mailers' coalition calls the Postal Regulatory Commission's decision an "unmitigated disaster."
Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
Direct marketers from Merit Direct, Publishers Clearing House, and Hearst honored at New York City gala.
Linkwell Health and Kellogg's partnered over a 13 week period to send targeted coupons to insurance buyers.
The only other time the USPS asked for an exigent rate increase it was turned down by the Postal Regulatory Commission. This September Postal Board of Governors Chairman Mickey Barnett announced a request for a 4.3% exigent increase.
What's in our mailbox this month: college brochures. Which ones deserve to graduate?
Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
Sometimes even relevant marketing can walk the fine line of being cool or creepy to a customer.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?
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