Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
Direct marketers from Merit Direct, Publishers Clearing House, and Hearst honored at New York City gala.
Linkwell Health and Kellogg's partnered over a 13 week period to send targeted coupons to insurance buyers.
The only other time the USPS asked for an exigent rate increase it was turned down by the Postal Regulatory Commission. This September Postal Board of Governors Chairman Mickey Barnett announced a request for a 4.3% exigent increase.
What's in our mailbox this month: college brochures. Which ones deserve to graduate?
Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
Sometimes even relevant marketing can walk the fine line of being cool or creepy to a customer.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?
In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.
A lingering effect of the Great Recession is a generally thrifty populace looking for good deals.
Call tracking numbers provide incredibly valuable data about which mailers produce calls. There's basically no excuse not to use them.
TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.
The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.
While every homeowner would love a nice kitchen, not everyone's idea of what makes up a nice kitchen is the same. Waypoint's customized direct mail campaign tailored its imagery to specific customer segments.
How to create awesome direct mail campaigns, courtesy of Neopost and the DMA.
The USPS has problems. Direct mailers have questions. Who better, we reasoned, to answer them than the Postmaster General?
What's in our mailbox this month: Men's apparel catalogs. Snazzy.
While direct mail's resilience during the digital marketing era is worthy of attention, it remains a blind spot for many marketers looking to understand the impact of all marketing efforts.
All the noise around digital channels has seemed to drown out recognition of the existence of direct mail. It's even happened among the group that sends out all those flyers at election time.
The insurance firm was thinking about canning its direct mail program, until it started combining its messages with human behavior science.
These marketers in healthcare, higher learning, and real estate still rely on traditional media—but are electrified by the connectivity of digital channels.
The USPS has been actively developing tools and incentives designed to better connect direct mail and digital channels.
What's in our mailbox this month: landscaping and lawn care mailers.
Revolve Clothing implemented a messaging strategy around customer segmentation and insight.
Think direct mail is old school? Think again.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.