Timing just one welcome aspect of fun "Transform" mailer from Mobi

Share this content:

When I saw the words “Transform Your Business” scrawled across the top of a Mobi direct mail box, I wasn't expecting to find an actual Transformer toy inside. The box, designed as a toolkit for Web registrars, marketing Mobi to customers, came across my desk directly following the release of the summer blockbuster, Transformers. I thought this was very smart timing to tie directly into Mobi's messaging and make it more relevant and topical to recipients. And who wouldn't keep the leave-behind Transformer on their desk as a constant reminder of how to better market Mobi? (Well, I wouldn't go that far — but a Transformer's not something you can easily turn down or throw away).

The piece itself, titled the “Marketing mobi-lizer,” was an all-in-one, simple-to-use toolkit that showed registrars how they could market Mobi in conjunction with their own brand, without spending lots of money on agency and design resources.

Unlike a lot of direct mail I get, I could tell the central purpose of the piece within five seconds — that this was a toolkit to help me dramatically change my business.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above