Timing just one welcome aspect of fun "Transform" mailer from Mobi

Share this content:

When I saw the words “Transform Your Business” scrawled across the top of a Mobi direct mail box, I wasn't expecting to find an actual Transformer toy inside. The box, designed as a toolkit for Web registrars, marketing Mobi to customers, came across my desk directly following the release of the summer blockbuster, Transformers. I thought this was very smart timing to tie directly into Mobi's messaging and make it more relevant and topical to recipients. And who wouldn't keep the leave-behind Transformer on their desk as a constant reminder of how to better market Mobi? (Well, I wouldn't go that far — but a Transformer's not something you can easily turn down or throw away).

The piece itself, titled the “Marketing mobi-lizer,” was an all-in-one, simple-to-use toolkit that showed registrars how they could market Mobi in conjunction with their own brand, without spending lots of money on agency and design resources.

Unlike a lot of direct mail I get, I could tell the central purpose of the piece within five seconds — that this was a toolkit to help me dramatically change my business.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above