The Forever stamp unveiled at NPF

Share this content:

WASHINGTON - The U.S. Postal Service unveiled the Forever stamp at the National Postal Forum here.

In its rate decision announced on March 19, the Governors approved the Forever Stamp, which would be good for sending First-Class mail no matter how much - or how often - the cost of a postage stamp goes up.

The value on these stamps will always be the one-ounce letter rate and can be used for any future one-ounce letter mailing without extra postage.

"Who said nothing lasts forever?" said John E. Potter, USPS Postmaster General and CEO, who unveiled the image at the Washington Convention Center. "The Forever Stamp is a consumer innovation guaranteed to deliver unprecedented convenience and value to our customers. It's good forever."

The image on the face of the stamp is a Liberty Bell, and Mr. Potter said it was selected because it resonates as one of the nations' most prominent and recognizable symbols associated with American independence.

Beginning April 12, the Forever Stamp will be available at ATMs in sheetlets of 18 or in booklets of 20 at www.usps.com, by calling 1-800-STAMP-24, through Post Office vending machines, at Automated Postal Centers and in Post Office lobbies nationwide.

Once prices change on May 14, the Forever Stamp will remain on sale at the 41-cent First-Class once-ounce letter price until the next price change.

The Forever Stamp will then be available at the new price.

"I think it's a problem for people when prices change, and I think this will take a lot of the pain away," Mr. Potter said. "It's going to be even more [challenging] in the future since under the new law we can raise rates each year."

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above