The Atlantic turns to PCD for fulfillment

Share this content:

The Atlantic has tapped Palm Coast Data (PCD) for fulfillment duties, effective July 1.

Following a review of PCD and its main competitor, CDS, The Atlantic chose PCD based on the cost of services. The Atlantic had reached the end of its contract with CDS when it put its business into review.

“Both systems are good systems, and we didn't make any major decisions based on services,” said David Bergeman, circulation director for The Atlantic. “We didn't leave CDS because of lack of services. We just reviewed what we do and the capabilities that the two companies provide and made a decision based on that.”

PCD will manage customer service and transactions, renewals, bills, gift promotions and reporting for The Atlantic's 425,000 subscribers. The fulfillment company is also managing online customer service and subscription requests for the monthly. Bergeman said that the magazine aims to grow its subscriber base this year, particularly through online efforts.

“Of course we have plans to grow — we're always looking to grow the base, but we're mindful of growing in profitable terms,” he said. “It's a case of, ‘if it makes sense we'll do it.' Growing business online is a very big goal for us, so generating additional online subscriptions is big goal, and hopefully Palm Coast Data can help us do that.” 

PCD represents more than 700 publications.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above