Take advantage of drop-shipping, copalletization and commingling to save money

Share this content:
Take advantage of drop-shipping, copalletization and commingling to save money
Take advantage of drop-shipping, copalletization and commingling to save money

Ever since the Postal Accountability and Enhancement Act of 2006 became law, mailers have had two questions: "What's the Consumer Price Index?" and "How much additional postage will I now have to pay?"

For the first time in many years, the USPS won't raise first-class or standard-mail postage rates in 2010. But savvy application of some postage-saving techniques could push even more cash to your bottom line while actually enhancing delivery. Try these:

Drop-Ship your mail. The USPS is very good at delivering mail from a local post office to your home or office, but it realized many years ago that delivering cross-country was out of their sweet spot. They instituted work-share discounts that allow mailers to save postage by taking on some headache and expense of hauling the mail.

Copalletization. This more recent opportunity can allow mailers to achieve much deeper Sectional Center Facilities (SCF) discounts on qualifying trays within a mailing even if the mail was a mixed or Bulk Mail Center pallet. A few suppliers in the industry offer this service, and it could significantly lower your postage expense.

Commingling. By physically scanning and commingling mail, mailers can reduce postage by increasing the density at the tray and pallet levels for increased SCF qualification. Mailings with a large number of versions often benefit most from this service due to the inherent lack of geographic density.

Find partners now. You can sit back and enjoy a flat budget line for postage next year, or you can actively seek ways to cut your line item further with techniques that also move your mail through the USPS more efficiently. Make sure to find a partner with enough volume, expertise and a dedicated postage team to make it worthwhile.

This article originally ran as part of the January 4, 2010 Technique, "Make the most of stable postal rates." To read the entire feature, click here.
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above