Swiss Colony division buys Montgomery Ward

Share this content:

Midwest Catalog Brands Inc., a subsidiary of The Swiss Colony Inc., has acquired, through a foreclosure sale, Montgomery Ward and certain other assets of Direct Marketing Services Inc. (DMSI).

Montgomery Ward closed its catalog and retail operations in 2001 due to falling sales. DMSI purchased much of the brand's intellectual property assets in 2001. Montgomery Ward was founded as America's first mail order catalog business in 1872 by Aaron Montgomery Ward

The purchase of the Montgomery Ward brand is consistent with The Swiss Colony's efforts to build stronger Internet-based businesses, according to John Baumann, president of The Swiss Colony. “It is extremely difficult to grow consumer catalog businesses today. We're finding that more consumers are using Internet search engines for shopping or are visiting name brand sites,” he said in a statement. “Although the Ward brand needs to be rebuilt, it does have strong recognition among consumers.”

The acquisition also includes the Charles Keath and HomeVisions catalog and Internet properties.



Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above