Swiss Colony division buys Montgomery Ward

Share this content:

Midwest Catalog Brands Inc., a subsidiary of The Swiss Colony Inc., has acquired, through a foreclosure sale, Montgomery Ward and certain other assets of Direct Marketing Services Inc. (DMSI).

Montgomery Ward closed its catalog and retail operations in 2001 due to falling sales. DMSI purchased much of the brand's intellectual property assets in 2001. Montgomery Ward was founded as America's first mail order catalog business in 1872 by Aaron Montgomery Ward

The purchase of the Montgomery Ward brand is consistent with The Swiss Colony's efforts to build stronger Internet-based businesses, according to John Baumann, president of The Swiss Colony. “It is extremely difficult to grow consumer catalog businesses today. We're finding that more consumers are using Internet search engines for shopping or are visiting name brand sites,” he said in a statement. “Although the Ward brand needs to be rebuilt, it does have strong recognition among consumers.”

The acquisition also includes the Charles Keath and HomeVisions catalog and Internet properties.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above