Survey: UK Telemarketing Scams Widespread

Share this content:
While 28 million British consumers may have been the targets of various scams including fraudulent telemarketing, direct mail and e-mail offers, about 5 million respond to such offers, according to survey results released yesterday.

The survey of 1,050 UK consumers was conducted via face-to-face interviews by Which?, a consumer advocacy group and magazine publisher, in September.

Extrapolating from the sample's responses, 34 percent of consumers received a fraudulent automated telephone call claiming that they won a prize, and 2 million responded. In addition, 33 percent have received direct mail scams. Other scams covered by the study were unrelated to direct marketing.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above