Survey: Consumers Still Prefer Communication by Mail
The study by International Communications Research is the third mail preference survey commissioned since March 1999 by Pitney Bowes, Stamford, CT, a vendor of mail solutions for businesses.
The study found that despite the rise in households with access to e-mail -- from 34 percent in 1999 to 62 percent in 2003 -- 66 percent of respondents prefer regular mail for documents, letters and messages, up from 62 percent in 2001.
The survey asked respondents what communications method -- mail, e-mail or telemarketing -- was their least preferred. More than 60 percent chose telemarketing.