Success relaunches with new focus, advertisers

Share this content:

Success magazine, shuttered by its former publishers in July, will relaunch under new ownership in March 2008.

New owner VideoPlus LP plans to redirect the title's focus to personal development, rather than general-interest business. Darren Hardy, a former executive with The People's Network and The Success Training Network will serve as publisher and editorial director.

Success will reach readers via a 1 million name database, which is partly composed of old Success lists. It will also use the lists of other VideoPlus acquisitions, such as Your Success Store and Jim Rohn International. Specialized Fulfillment Services is managing the list.

Clients of other VideoPlus products have agreed to help with the distribution and promotion of Success.

“Previous owners have tried to make [Success] a business publication and have it compete with [the likes of] Fortune and Forbes,” Hardy said. “Frankly, they took it off its core value proposition, and its core readership as well, and put it in highly competitive, unvalued, declining market. We want to return it to its roots in personal development, focused on success and life skills.

“We're profiling CEOs, entrepreneurs and people doing significant things in their community — not just news,” he continued. “We focus on personal development habits, beliefs and philosophy.”

The bi-monthly glossy will target well-
educated 30-55 year-olds, particularly those with an interest in business and entrepreneurship. Other editorial sections will touch on relationships, wealth, health and community outreach. It will have special services for corporate clients, offering customized front covers, eight-page inserts and videos for large convention or company orders.

Success will be on newsstands March 4, 2008, with an initial rate base of 100,000. The magazine will retail for $5.95. A full-page ad will cost $8,500. Ten percent of the magazine's profits will go to a foundation that provides personal development materials to teens.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above