Study: Latin American E-Tailing to Hit $1.28B in '01

Share this content:
A recent study by Visa International and Boston Consulting Group projects that online retailing in Latin America will reach $1.28 billion by the end of the year, more than double the $540 million spent online in 2000.

Brazil leads the region in online retailing, with $906 million in revenue expected for 2001. Rounding out the top four Latin American markets are Mexico, with $134 million in online revenue, Argentina with $119 million and Chile with $45 million.

The study also noted that the largest online category is automotive, with direct sales likely to reach $504 million in 2001. Consumer auctions is the next largest category with $203 million, followed by travel with revenue of $140 million and computer hardware and software with $139 million.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above