Student Advantage Adds Quarterly Pub
The quarterly Student Advantage Magazine, also known as SAM, mails to nearly 200,000 Student Advantage cardholders on campuses nationwide.
"The benefits to Student Advantage are myriad: We will be able to facilitate interaction among and build affinity with our members, and we can use it as a tool to solicit feedback via surveys," said company spokeswoman Angela Rose Blackman.
Published from Student Advantage's Boston home base, the magazine and its advertisers target a college student market that controls $120 billion in discretionary spending yearly.
The magazine is an addition to the Student Advantage Discount Program. Available through colleges, universities, telephone or online, the program offers members discounts of up to 50 percent at partners like Dell, Champ Sports, eMusic, Target.com, Greyhound, Amtrak and UrbanOutfitters.com.
The first fall issue contains a feature on The Black Eyed Peas, a Grammy-winning band, as well as college-specific content on lifestyle and career issues, budgeting tips, news and entertainment. New discounts are also available within the pages.
Charter advertisers include EMS, Skechers, ESPN, Greyhound, Amtrak, UrbanOutfitters.com and Foot Locker. Ads are customized by region and gender.
"Advertisers will be able to use SAM as a strong complement to our online efforts and will be able to customize their messaging by gender or region to a very attractive demographic," Blackman said.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters