Startup Mediacy offers ads on magazine cover wraps

Share this content:

Mediacy, a startup launched May 1 from out-of-home ad veteran Michael Gitter, offers advertisers a way to target consumers by wrapping ads around magazines that are then given to different venues.

"We purchase the magazines from distributors, and our salespepople sell the ads onto the magazine covers," explained Gitter, the company's founder and CEO. "We then give the magazines away to different networks based upon the type of venues that the advertisers want us to reach."

In addition to wrapping the covers, ads can be placed inside the magazines using a proprietary technique. Mediacy's custom printing options include a take-away component using perforated pages.

"It's a win for the publication because they get added distribution, it's a win for the venue because they get free magazines, and it's a win for the consumer because the magazine doesn't exhibit as much wear and tear," Gitter added. "And of course, the advertiser gets a win, because they get the back cover, which they normally wouldn't be able to afford, at a fraction of the cost."

In addition to choosing which magazines they'd like to use — these include Life & StyleOK!Men's Fitness,Time, Time Out and New York — advertisers can choose into which network of venues their ads are distributed.

Venues include salons, spas, coffeehouses, restaurants and hotels that "run the gamut from independent and mom and pop to chains," Gitter said, in the following markets: New York, Los Angeles, Chicago, San Francisco, Boston and South Florida. Clients include Showtime, LA Public Health, COX Cable, Summerstage and Random House.

"The response has been wonderful," Gitter continued. "For so many reasons, we feel it's the right product for the right time."


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above