Staples? Media Horizons' got that

Share this content:

Office supply retailer Staples Inc. recently awarded management of its package insert program to Media Horizons Management, Norwalk, CT.

The direct response agency also will manage the company's catalog blow-in program and online banner advertising for the Staples Business Delivery Web site and some e-mail blasts.

The well-known Staples brand is a way for third-party advertisers to reach small businesses or home office customers through a trusted channel. The blow-in program is run from a 43 million contact universe. The average age of a consumer is 40-55, with an annual income of $87,000. The package insert program targets a similar demographic, reaching a universe of 4.5 million.

The product line available at has 45,000 items including standard office supplies, computer hardware and software and office furniture.

Checks Unlimited opens customer mailings

Direct Checks Unlimited Sales Inc., Colorado Springs, CO, will accept third-party inserts in its business check customer mailings starting in April. The company also sells personal checks and personalized accessories like mailing labels.

Direct response agency Stanton Direct Marketing, Elmira, NY, is managing the consumer check supplier's ride-along program, which is set to contain six noncompetitive product inserts.

An estimated 200,000 packages will mail in April to existing small business owner clients who often save money by buying products such as: computer checks, business check desk sets, deposit slips, envelopes, check endorsement stamps and address labels, directly from the manufacturer.

Offers to the Checks Unlimited customer base will be received along with a letter and a 16-page catalog. The supplier also has an e-commerce site that targets the business owner at The target audience seeks an affordable way to supply their businesses with essentials while maintaining information security and streamlining operations.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above