Southern Accents to cease print

Share this content:

Southern Accents, a Time Inc. publication focusing on Southern style and living, will cease publishing.

The September/October 2009 issue will be the last print edition of the bi-monthly, though it is slated to continue online production at The economy, which has seen Southern Accents' ad pages drop 37% between Q2 2008 and Q2 2009 (per PIB), was cited as a major reason for the closure.

Southern Accents is an elegant, sophisticated brand that has resonated with its devoted readers for many years. However, in this difficult economy, we need to focus our energy, resources and investment on our biggest and most profitable brands, so we had to make this difficult decision,” Sylvia Auton, an EVP at Time Inc., overseeing the Lifestyle Group, said in a statement.

Year-to-date, ad revenue for Southern Accents has dropped 32% since this time in 2008.

Circulation for the magazine had held steady for years, at just under 405,000, the December 31 publisher's statement pegged total paid and verified circulation at 405,635. Southern Accents served a predominantly female audience, with an average age of around 49 and a median household income of $92,140 (per MRI).

Southern Accents was part of Time Inc.'s Birmingham, AL-based Southern Progress Corporation, which also publishes Southern Living and Cooking Light, among others. Southern Progress underwent a series of cost-cutting measures last year, including job cuts and the loss of three senior executives. The company's direct sales arm, Southern Living at Home, was put up for sale in January 2009.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above