SMS managing Taylor Gifts lists

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Specialists Marketing Services (SMS) Inc. has been selected to manage the Taylor Gifts portfolio of lists. It has also been awarded Taylor Gifts' list rental fulfillment.

The stable of lists includes Taylor Gifts, Get Organized, Taylor Gifts/Get Organized Masterfile, Taylor Gifts/Get Organized Enhanced Masterfile, African-American Buyers from Taylor Gifts/Get Organized and Hispanic & Spanish Speaking Buyers from Taylor Gifts/Get Organized. SMS will be enhancing the file with Multicultural Identification Technology data, a proprietary technology from the company that identifies Spanish-speaking Hispanics, as well as Asians and African-Americans.

Taylor Gifts appeals to mature women and men who have purchased a wide variety of general merchandise and novelty gifts through direct mail. It specializes in diet, fitness, lawn and garden, pet products, housewares, kitchen, as seen on TV, holiday decorations and seasonal gifts. Get Organized offers customers an array of space-saving products.

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Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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