Silverpop uses London office to expand internationally

Share this content:

E-mail marketing firm Silverpop is expanding its business internationally into the European and Asian markets.

The ESP's London office will be spearheading the global expansion under the guidance of Will Schnabel, who was recently appointed to vice president of international markets.

“The UK alone has grown from virtually nothing to virtually 10% of our overall business in the last two years,” said Jim McCormick, EVP and CFO at Silverpop. “What we have not tackled are Scandinavia and Benelux [Belgium, the Netherlands, and Luxembourg], and we wanted to grow our presence in Asia.”

Previously Schnabel was VP and GM of Vtrenz, Silverpop's b-to-b division. In his new position, Schnabel, who has an international business background from Japan to Germany, will be responsible for overseeing Silverpop's international operations and expansion strategy across Europe and Asia.

Silverpop's international marketing operations will be managed from its London office, which has recently doubled in size.

According to Forrester Research, the European e-mail market is expected to increase from $2.36 billion in 2007 to $3.6 billion in 2012. E-mail marketing firms e-Dialog, CheetahMail and Datran Media all have offices in London and operate in Europe as well.

Headquartered in Atlanta, Silverpop has offices throughout the US and the UK and serves clients including Fossil and JetBlue.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above